Lulu Group International has donated AED 2 million to the 1 Billion Meals initiative, the region’s largest campaign to provide food supplies to the underprivileged and undernourished in 50 countries worldwide.

Yusuff Ali MA, chairman of Lulu Group, has donated AED 2 million to the 1 Billion Meals initiative, the region’s largest campaign for providing food supplies to the underprivileged and undernourished in 50 countries worldwide.

Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) is organizing the 1 Billion Meals initiative in collaboration with the UN World Food Programme (WFP), the Mohammed bin Rashid Al Maktoum Charitable & Humanitarian Establishment (MBRCH), the Food Banking Regional Network (FBRN), and other global humanitarian and charitable institutions. 

It aims to deliver food and parcels directly to beneficiaries in underserved communities around the world. Individuals, institutions, economic and communal entities, and philanthropists, as well as the business community and private sector in the UAE and abroad, are all welcome to contribute to the 1 Billion Meals initiative. 

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During the holy month of Ramadan, it helps the poor by providing them with food. “We are happy, proud, and privileged to be a part of this great humanitarian initiative,” said Yusuff Ali MA, Chairman and Managing Director of Lulu Group International. 

His Highness Sheikh Mohammed bin Rashid Al Maktoum is correct when he says that the best of all charities is to feed a hungry person, and the best of all nations is the one that never forgets about others.

I pray to Almighty Allah to grant the visionary rulers of this great nation good health and long life so that they can continue to be a blessing to the less fortunate all over the world.”

Lulu Group’s contribution will cover the basic ingredients needed to prepare a nutritious meal for disadvantaged families in the initiative’s target communities. Donors can contribute to the 1 Billion Meals campaign via the following channels: the campaign’s official website, www.1billionmeals.ae; and bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802. 

Donors can also donate AED1 per day through a monthly subscription by texting “Meal” or “to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made by calling the campaign’s toll-free number 8009999.

Yusuff Ali Musaliam, a businessman from the Gulf Cooperation Council (GCC), founded Lulu Group International. With annual sales of $7.4 billion, it is a significant contributor to the region’s economic activity. The group, which is headquartered in Abu Dhabi, operates in 22 countries across the Middle East, Asia, Europe, and the United States.

The amount donated by the businessman will provide 125,000 meals and food parcels to communities most affected by the coronavirus, as directed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and led by his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.

Donations are still coming in! Since the campaign’s inception, contributions have poured in from community members, business leaders, the public and private sectors, humanitarian and social work organizations, and philanthropists in support of the largest food distribution drive organized by Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with the Community Solidarity Fund Against COVID-19.

Humanitarian Action Plan includes Yusuff Ali said in a statement that the ’10 million meals campaign launched by Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, His Highness Sheikh Mohammed bin Rashid Al Maktoum’s wife, is one of the notable humanitarian initiatives because it coincides with the holy month of Ramadan and aims to assist needy families and groups most affected by the pandemic.

Yusuff Ali stated that in such times, small gestures like these are the simplest things we can do to help those in need. His eagerness to contribute to the humanitarian campaign is regarded as a social responsibility, and he is calling on all those who are able to contribute so that we can achieve this noble goal, emphasizing that the UAE has a significant advantage over everyone who lives or works on its good land, and that now is the time to support, given the current challenges confronting lower-income groups.

In conjunction with the month of giving, the ’10 million meals campaign aims to provide nutritional support to needy families and groups most affected by the current conditions.