Anheuser-Busch Will Export Ukraine’s Most Popular Beer To America.

Published: April 29, 2022
Updated: April 29, 2022
Anheuser-Busch Ukraine's most popular beer
Anheuser-busch

Anheuser-Busch is introducing the most popular beer brand in Ukraine to the United States.

Anheuser-Busch will begin selling Chernigivske, Ukraine’s most popular beer, in the United States in May. According to a description, Chernigivske’s brand honors Ukraine’s history, culture, and people, and has “subtly fruity notes” and a “moderately bitter finish.”

Anheuser-Busch is bringing Ukraine’s most popular beer brand to the US, with proceeds going to humanitarian relief in the country’s war-torn country.

Chernigivske will be brewed at Anheuser-factory Busch’s in Newark, New Jersey, and sold on draught in Los Angeles, New York, Chicago, Houston, and Phoenix starting in May. On a dedicated website, specific locations will be announced.

The initiative, according to AB InBev, is “aimed at providing humanitarian relief for those affected by the Ukrainian crisis.” A minimum of $5 million will be donated to humanitarian aid organizations, including the CARE Ukraine Crisis Fund, in addition to the beer’s sales.

According to a description, Chernigivske’s brand honors Ukraine’s history, culture, and people, and has “subtly fruity notes” and a “moderately bitter finish.” The AB InBev pale golden lager is named after the hard-hit Ukrainian city of Chernihiv and has been brewed there since 1988.

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Other countries where the brewer has recently introduced the beer include the United Kingdom, Germany, Belgium, France, and the Netherlands. The initiative is part of a larger effort to assist Ukraine, which includes providing emergency drinking water and other essential supplies to refugee relief areas. AB InBev employs approximately 1,800 people in the country, and the company claims to have provided “critical assistance” to them.

Anheuser-Busch

AB InBev (BUD) announced last week that it would sell its stake in the Russian joint-venture AB InBev Efes, resulting in a $1.1 billion impairment charge in the first quarter.

In March, AB InBev asked its Russia operations’ controlling shareholder to “suspend the license for the production and sale” of Bud in the country. According to a previous statement, it also forfeited “all financial benefit from the joint venture operations.”

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