Flipkart Acquires d2c SAAS Startup Ans Commerce.

Published: April 21, 2022
Updated: April 21, 2022
Flipkart acquires D2C SaaS startup ANS Commerce
Flipkart Acquires d2c SAAS Startup Ans Commerce.

ANS Commerce, a D2C SaaS firm, has been acquired by Flipkart.


ANS Commerce was also a participant in Flipkart’s tech startup accelerator programme, Flipkart Leap, in 2021.

ANS Commerce works with over 100 clients from various industries, including enterprises, mid-market, and direct-to-consumer brands, to help them transition to digital commerce.

Flipkart has made a number of investments and acquisitions in the last year, including the acquisition of ANS.

Flipkart, a Walmart-owned ecommerce marketplace, has paid an undisclosed sum for the acquisition of ANS Commerce, a direct-to-consumer (D2C) software-as-a-service (SaaS) startup.

According to a press release, the transaction has yet to be completed and is expected to close in the second half of 2022, subject to ‘customary closing conditions.’

Flipkart will continue to strengthen its ecommerce play through this acquisition by investing in technology enablers to meet the needs of India’s evolving digital retail market.

ANS Commerce, founded in 2017 by Amit Monga, Nakul Singh, Sushant Puri, and Vibhor Sahara, provides services to businesses and brands looking to sell online. This includes services that assist brands in setting up digital storefronts, integration with marketplaces such as Flipkart and Amazon, as well as warehousing and facility maintenance.

It works with over 100 clients across the enterprise, mid-market, and direct-to-consumer brands in various categories to help them transition to digital commerce.

ANS Commerce’s products assist brands and businesses in creating digital brand stores and storefronts on its Kartify platform, improving returns on advertising spends, and managing end-to-end logistics and warehousing processes.

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Last year, the ecommerce enablement startup raised $2.2 million in a Pre-Series A funding round led by Gokul Rajaram of Door Dash, who is also on the boards of Coinbase and Pinterest, and Venture Catalysts.

“Our efforts are focused on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that ecommerce provides to provide greater value and deeper experiences for Indian customers who are rapidly adopting digital commerce,” said Ravi Iyer, senior vice president and head of corporate development at Flipkart.

Flipkart Group, founded in 2007, is one of India’s leading digital commerce companies. It includes Flipkart, Myntra, Flipkart Wholesale, Cleartrip, Flipkart Health+, and a majority stake in the payments app PhonePe.

ANS Commerce was also a part of Flipkart’s tech startup accelerator programme, Flipkart Leap, in 2021. “ANS Commerce was founded to help businesses capitalise on the ecommerce opportunity in India.”

“We’ve seen a dramatic shift in consumer behaviour, and as a result, brands have shifted their approach to how they engage with consumers,” ANS Commerce co-founders Amit Monga, Nakul Singh, Sushant Puri, and Vibhor Sahara said in a joint statement.

Flipkart has made a number of investments and acquisitions in the last year, including the acquisition of ANS Commerce.

The ecommerce behemoth purchased a 100 per cent stake in the online travel booking site Cleartrip in April of last year, the online pharmacy SastaSundar in November of last year, and invested $145 million with Walmart in Bengaluru-based agritech startup Ninjacart in December 2021. The Tiger Global-backed startup is valued between $700 million and $800 million in the round.

In April, Flipkart announced the launch of the Flipkart Health+ app, which will allow users to access medicines, healthcare products, and services across India.

In January of this year, the ecommerce marketplace also announced the expansion of its grocery services to 1,800 cities across India. Flipkart Grocery will now deliver to 10,000 pin codes across 23 states.

The cash infusion of more than $500 million US dollars follows the announcement of its grocery and social ecommerce expansion plans earlier this year.

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